Email marketing services

Extract ROI from email marketing

Email marketing is an easy way to stay top of mind with your audience and drive quick revenue. And with automation tools to scale the process, the ROI potential of email trumps all other marketing channels. But with so many brands competing for the same eyes, how can you be sure your message sticks?

Serve up fresh, valuable content

The right email content, design and cadence can mean the difference between high open and click-through rates and the dreaded trash folder. Your message needs to speak to customers and prospects where they are in the purchase cycle to provide value and incite action — without overloading their inboxes. Sending awareness phase content to established customers clearly won’t urge them to act. To get the most out of email marketing, you have to dig deeper.

How we do it

Of course, assuming certain messages will resonate won’t get you very far. You need to test various email components — from subject lines, calls-to-actions, send times, etc. — to truly know what works.

At Human Marketing, we help you craft email marketing messages that engage your audience at every step. Through continuous measurement and testing, we make data-driven decisions that amplify ROI for your email campaigns.